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A Study on Rural Entrepreneurial Behaviour and Strategies of College Students in the Context of Shared Prosperity

Received: 8 April 2024     Accepted: 6 May 2024     Published: 10 May 2024
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Abstract

Rural entrepreneurship serves as a concrete manifestation of college students' active engagement in youth-building actions. Vigorously fostering a group of ambitious, dedicated, adaptable, and sustainable rural talents is not only a crucial initiative for advancing "mass entrepreneurship and innovation" but also an effective pathway for promoting the growth and success of university students, enabling them to realize their life values. Additionally, it provides substantial support for the achievement of shared prosperity. Therefore, while meeting the developmental needs of college students, attracting young individuals to actively participate in rural practices and transitioning from being "attracted" to "settling down" is an essential strategy for alleviating employment pressures and addressing the weaknesses in rural development. This study analyzes the challenges and influencing factors in the rural entrepreneurial journey of college students, delving into the behavioral logic and implementation pathways that lead to their engagement. It also proposes corresponding strategies for enhancing the "coupling degree" between college students and rural development, providing recommendations for the latter part of the discourse on college students' rural entrepreneurship. Rural areas should enhance their service capabilities, collaboratively empower and consolidate resources, and strive to provide efficient and high-quality service support for college students engaged in rural innovation and entrepreneurship. A comprehensive support system for college student rural entrepreneurship, consisting of a tripartite collaboration among the government, universities, and rural communities, and encompassing educational guidance, policy support, financial assistance, and service guarantees, should be constructed. This multi-faceted approach will foster a positive atmosphere encouraging college students to actively participate in rural innovation and entrepreneurship initiatives.

Published in Social Sciences (Volume 13, Issue 3)
DOI 10.11648/j.ss.20241303.11
Page(s) 42-51
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Rural Entrepreneurship, Realistic Challenges, Influencing Factors, Countermeasure Suggestions

References
[1] Li, Y., Wang, X., Xie, H. Research on College Students’ Rural Entrepreneurship and Employment Strategies in the Perspective of 511 Rural Revitalization. In Educational Theory and Practice, 2023, 21, 3-6.
[2] Xin, D. Study on the Path of College Students Returning to Their Hometowns for Entrepreneurship under the Strategy of Rural Revitalization. In Agricultural Economy, 2023, 10, 127-129.
[3] Wu, J. Construction of social support system for college students returning to their hometowns to start their own businesses in the context of rural revitalization strategy. In Education and Careers, 2019, 15, 128-130.
[4] Lin, H. Exploring the influencing factors of college students’ rural entrepreneurship in the context of rural revitalization. In Logistics Engineering and Management, 2023, 5, 128-130.
[5] Wu, J. Structural model and cultivation strategy of college students’ entrepreneurial competence in rural revitalization strategy. Heilongjiang Higher Education Research, 2021, 4, 11-12.
[6] Wu, X. Study on college students’ willingness to return to their hometowns for entrepreneurship in the context of rural 521 revitalization. Agricultural Economy, 2021, 5, 112-114.
[7] Yu, J. A Study on the influencing factors of college atudents’ willingness to start a rural business, Inner Mongolia Agricultural University, Inner Mongolia, 2021.
[8] Cao, Z., Wang, L. Analysis of entrepreneurship of college students returning to their hometowns and their business environment - a survey on the current situation based on the perspective of rural revitalization. Business and Economic Research, 2019, 12, 190-192.
[9] Ning, D. Study on the differential characteristics of entrepreneurial behavior of college students in different types of colleges 528 and universities and their influencing factors–an empirical examination based on a large sample of one hundred universities. Guangxi Social Sciences, 2020, 5, 178-184.
[10] Li, Y. Research on the realization mechanism of college students’ innovation and entrepreneurship to promote rural revitalization. Agrarian Economy, 2020, 8, 101-103.
[11] Wang, X., Zhou, Y. Exploring the motivation, action logic and path choice of youth returning to their hometowns. Journal of Chuzhou College, 2022, 4, 37-41.
[12] Wu, S., Liu, Y. Research on college students' intention to return to their hometowns to start businesses in the context of rural revitalization - based on the modified TPB model. Journal of Hebei Normal University (Education Science Edition), 2023, 25, 05, 95-103.
[13] Peng, P., Hou, J. Countermeasures research on promoting rural employment and entrepreneurship of college graduates in the context of rural revitalization. Economy, 2021, 12, 123-128.
[14] Huang, J. Realistic Consideration and Path of Role Formation of College Students Returning to Their Hometowns for Entrepreneurship under the Perspective of Subjectivity. Heilongjiang Higher Education Research, 2020, 38(09), 111-116.
[15] Qian, J., Wang, T. Research on rural entrepreneurship of college students under the vision of rural revitalization strategy. Education and Vocational, 2019, 01, 67-71.
[16] Teng, Z. Research on the integration and development of college students' innovation and entrepreneurship and beautiful countryside construction. Education and Vocational, 2017, 21, 86-91.
[17] Liang, Z., Zhang, X. A study on the innovation and entrepreneurship pathways of college students under the strategy of rural revitalization in China. Advances in Social Behavior Research, 2024, 5, 41-45.
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  • APA Style

    Zhu, L. (2024). A Study on Rural Entrepreneurial Behaviour and Strategies of College Students in the Context of Shared Prosperity. Social Sciences, 13(3), 42-51. https://doi.org/10.11648/j.ss.20241303.11

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    ACS Style

    Zhu, L. A Study on Rural Entrepreneurial Behaviour and Strategies of College Students in the Context of Shared Prosperity. Soc. Sci. 2024, 13(3), 42-51. doi: 10.11648/j.ss.20241303.11

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    AMA Style

    Zhu L. A Study on Rural Entrepreneurial Behaviour and Strategies of College Students in the Context of Shared Prosperity. Soc Sci. 2024;13(3):42-51. doi: 10.11648/j.ss.20241303.11

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  • @article{10.11648/j.ss.20241303.11,
      author = {Lijuan Zhu},
      title = {A Study on Rural Entrepreneurial Behaviour and Strategies of College Students in the Context of Shared Prosperity
    },
      journal = {Social Sciences},
      volume = {13},
      number = {3},
      pages = {42-51},
      doi = {10.11648/j.ss.20241303.11},
      url = {https://doi.org/10.11648/j.ss.20241303.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20241303.11},
      abstract = {Rural entrepreneurship serves as a concrete manifestation of college students' active engagement in youth-building actions. Vigorously fostering a group of ambitious, dedicated, adaptable, and sustainable rural talents is not only a crucial initiative for advancing "mass entrepreneurship and innovation" but also an effective pathway for promoting the growth and success of university students, enabling them to realize their life values. Additionally, it provides substantial support for the achievement of shared prosperity. Therefore, while meeting the developmental needs of college students, attracting young individuals to actively participate in rural practices and transitioning from being "attracted" to "settling down" is an essential strategy for alleviating employment pressures and addressing the weaknesses in rural development. This study analyzes the challenges and influencing factors in the rural entrepreneurial journey of college students, delving into the behavioral logic and implementation pathways that lead to their engagement. It also proposes corresponding strategies for enhancing the "coupling degree" between college students and rural development, providing recommendations for the latter part of the discourse on college students' rural entrepreneurship. Rural areas should enhance their service capabilities, collaboratively empower and consolidate resources, and strive to provide efficient and high-quality service support for college students engaged in rural innovation and entrepreneurship. A comprehensive support system for college student rural entrepreneurship, consisting of a tripartite collaboration among the government, universities, and rural communities, and encompassing educational guidance, policy support, financial assistance, and service guarantees, should be constructed. This multi-faceted approach will foster a positive atmosphere encouraging college students to actively participate in rural innovation and entrepreneurship initiatives.
    },
     year = {2024}
    }
    

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    AB  - Rural entrepreneurship serves as a concrete manifestation of college students' active engagement in youth-building actions. Vigorously fostering a group of ambitious, dedicated, adaptable, and sustainable rural talents is not only a crucial initiative for advancing "mass entrepreneurship and innovation" but also an effective pathway for promoting the growth and success of university students, enabling them to realize their life values. Additionally, it provides substantial support for the achievement of shared prosperity. Therefore, while meeting the developmental needs of college students, attracting young individuals to actively participate in rural practices and transitioning from being "attracted" to "settling down" is an essential strategy for alleviating employment pressures and addressing the weaknesses in rural development. This study analyzes the challenges and influencing factors in the rural entrepreneurial journey of college students, delving into the behavioral logic and implementation pathways that lead to their engagement. It also proposes corresponding strategies for enhancing the "coupling degree" between college students and rural development, providing recommendations for the latter part of the discourse on college students' rural entrepreneurship. Rural areas should enhance their service capabilities, collaboratively empower and consolidate resources, and strive to provide efficient and high-quality service support for college students engaged in rural innovation and entrepreneurship. A comprehensive support system for college student rural entrepreneurship, consisting of a tripartite collaboration among the government, universities, and rural communities, and encompassing educational guidance, policy support, financial assistance, and service guarantees, should be constructed. This multi-faceted approach will foster a positive atmosphere encouraging college students to actively participate in rural innovation and entrepreneurship initiatives.
    
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